There is tremendous unpent demand for bitcoin (BTC) that can’t touch the crypto unless it’s received a regulatory blessing such as U.S. Securities and Exchange Commission (SEC) approval of a spot exchange-traded fund, Paul Brody, EY’s global blockchain lead, told CNBC early Monday.

The question going forward though, noted Brody’s interviewer, is if this has already been discounted and whether there could be an ARK-like surge of retail money into the new ETFs that quickly gets pulled on any sort of price reversal.

Could be, allowed Brody, but he reminded that bitcoin is an asset that producers can’t supply more of when prices go higher. That’s unlike gold, a competing store of value to bitcoin, where miners amp up production as prices rise, said Brody. “The issuance rate of bitcoin is set,” he added. “We might discover that pricing in bitcoin is more inelastic” than other types of assets.

Read more: Institutions Race for Bitcoin, Sending CME Open Interest to Record High

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