Upland, the pioneering Web3 Super App, is teaming up with the Own the Doge collective to honor the iconic Doge meme on the inaugural International Doge Day. This unique collaboration bridges the physical and digital realms through a celebration of the legendary Shiba Inu, Kabosu, with events in both the Metaverse and real-world Tokyo.

Danny-Brown Wolf, Chief of Staff at Upland, shared his excitement about this collaboration, stating, “This collaboration with Own the Doge is a testament to our growth in the Japanese market and our ability to provide an innovative experience in the Metaverse that celebrates the culture and its communities. As we continue to build the open Metaverse, we’re looking forward to building on this opportunity with the Own the Doge collective with more communities in crypto, blockchain, gamefi, and beyond.”

Honoring the Iconic Doge Meme

The grand opening of the Upland virtual Doge Cafe, located in the same virtual spot as its real-world counterpart, is set to take place on November 1-2. The event invites the Upland community, cryptocurrency enthusiasts, and Doge aficionados to join the festivities and witness the unveiling of a bronze tribute to Kabosu, generously donated by Bronze The Doge. This event will be hosted in the virtual Sakura City Park in Japan, mirroring its real-world counterpart.

Just as the real-world cafe welcomes all attendees, Upland’s virtual Doge Cafe is also free to visit. Existing Upland players and newcomers joining Upland through the Own the Doge collective will receive an exclusive airdropped Doge Block Explorer NFT. This NFT commemorates the creation of the latest iconic landmark in the Upland Metaverse.

Own the Doge is the Web3 collective responsible for securing the rights to an NFT featuring the most iconic image of Doge, featuring Kabosu, the Shiba Inu owned by Japanese blogger Atsuko Sato. This NFT was originally procured by PleasrDAO for a staggering 1696.9 ETH, equivalent to approximately $4.8 million at the time. This acquisition made it the most valuable meme NFT worldwide and the third-most expensive photo ever sold. Subsequently, the Doge NFT was fractionally sold to thousands of fans, enabling them to own a piece of one of the most renowned internet memes in history.

International Doge Day signifies a celebration of Kabosu’s enduring legacy. The Own the Doge collective will unveil a Bronze Doge Statue in Tokyo’s Sakura City Park, with the festivities captured by the same film crew responsible for the official Doge Documentary, promising a climactic scene for the crypto community to savor. This momentous occasion aims to solidify the importance of the Doge meme and its cultural impact, connecting both the digital and real worlds. The film crew’s involvement adds a layer of authenticity to the celebration, allowing the crypto community to relish a historic moment in the making.

Empowering the Metaverse Communities

Upland’s expansion into Tokyo earlier this year, in addition to partnerships with two prominent Japanese blockchain communities, demonstrates the platform’s dedication to localizing the Metaverse experience and honoring Japan’s rich culture. With recent funding extensions and community endorsement to trade its in-game utility token on external exchanges, Upland remains committed to expanding its geographical footprint and empowering communities to flourish on the platform.

The Upland Metaverse offers a wide array of activities for players and creators, including virtual property trading, world-building, collecting, and engaging competitions such as car racing. The platform also supports businesses in the Metaverse, allowing entrepreneurs to run their shops and contribute to a thriving digital economy powered by UPX, Upland’s native currency, and Spark, the utility token that fuels value creation within the highly engaged community.

As one of the most prominent and rapidly growing Metaverses on the blockchain, Upland positions itself as the Earth’s Metaverse, spanning numerous global cities mapped to the real world and accessible via the web, iOS, and Android. Upland’s ecosystem is a diverse community of players, entrepreneurs, creators, developers, and brands, all benefiting from true ownership and guaranteed intellectual property rights powered by blockchain technology.

Currently, Upland is one of the most widely-used Web3 platforms with over 3 million registered accounts, and nearly 300,000 landowners, and has sold more than 6 million NFTs. The platform offers various activities for players and creators, including virtual property trading, world-building, collecting, and fun competitions like car racing. Metaverse entrepreneurs can also operate their own shops, contributing to a thriving economy powered by UPX, the native currency that serves as a medium of exchange, and Spark, a utility token that fuels the value creation by a highly engaged community.

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